Nike, Media Literacy and Boston Marathon We’ve lost the ability to recognize when something isn’t meant for us, and instead of moving on, we demand it changed while refusing to change ourselves. Ahead of the Boston Marathon, which is being run today as I write, Nike put out the now infamous sign. The billboard read, “Runners Welcomed, Walkers Tolerated.”, and the running community went crazy. When I first saw the sign the only thought I really had was, “Folks are gonna lose i